Success is never a coincidence for those who know how to see opportunities! Şafak ALTUN, in her book “Good Ideas Always make you win” tells us about those who “see” the opportunities.
Innovation in dried coffee beans Turkish coffee used to be sold as unroasted and after being roasted in special coffee pans at homes they were ground in hand grinders and then drunk as coffee. This continued until the shop selling spice and unroasted coffee beans run by Hasan Efendi was taken over by his son Mehmet Efendi. In 1871, when Mehmet Efendi started roasting bulk coffee beans and selling them after grinding them in large mortars, it was one of the first businesses in the Ottoman economy that created a difference. This innovation was spread about due to the convenience it afforded customers and thus it began to be called “Mehmet Efendi, the Dried Coffee Bean Seller”
Would one have to go to China for cashmere? Ayşen Zamanpur’s adventure of creating her own brand entails many lessons learned in Turkey’s history of entrepreneurship. The Inner Mongolia region of China was an area where goats providing the kind of cashmere wool Zamanpur was looking for. In the past, there were those who tried to relocate these goats to areas of a similar natural environment. But they were never able to get the same productivity. Zamanpur then decided to “Go to the goats if they don’t come to me!” and became a partner to one of the world’s best integrated cashmere plants in Mongolia and the “Silk Cashmere” brand was born.
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