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What is to be Looked out for Exports to France?
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Turkish exports have to know French standards and especially the practices regarding the products including in the EU’s New Approach Directive. Regarding the exports of final products such as furniture, household textiles, women, men and children textile and ready-made clothing, participation in the organized fairs is very important. Besides, in these industries doing business through representative offices, showrooms or sales stores can be recommended. As this system will provide direct access to the consumer, it will help emphasizing the quality and price advantages, and obtained a market share in this way. The governmental subsidies may also be considered in this aspect.
In this context, the participation of Turkish companies in the international fairs organized in Paris is of great importance in terms of promoting their products and building commercial relations. Especially participation in Sial, Midest, Pret-a-Porter, Texworld, Premiere Vision, Interselection, Equip Auto fairs through national organization may be considered.
For business meetings, you are definitely recommended to learn some basic sentences in French and then go to France. If you have difficulty in communicating, then they will begin speaking English. In business meetings, formal suits should be preferred and people should be referred with their surnames. French people have an interrogative and investigative character. Therefore, a carefully prepared and logically organized offer should be presented. Source: KobiFinans Journal, Issue 6 |
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